AMG INSIGHTS
Understanding the Market Behind the Audience
The GTA's Muslim consumer market is growing, becoming more digitally connected, and increasingly important to brands across food, CPG, lifestyle, and e-commerce.
But reaching this audience effectively requires more than simply putting a product in front of a Muslim creator.
It requires understanding the consumer, the culture, the market, and the role that trusted local voices play in moving people from discovery to purchase.
Explore the market insights shaping the next generation of Halal-focused marketing.
HALAL IS MORE THAN FOOD
Halal is no longer limited to the grocery aisle. From food and beauty to personal care and lifestyle, Halal-conscious consumers represent a growing market with evolving expectations around trust, quality, and authenticity.
Understanding the Halal Consumer
Canada's Muslim population reached 1.78 million in 2021, with Ontario accounting for nearly 943,000. But this is not one audience—it's a diverse, young, and increasingly digital consumer base with different cultures, lifestyles, and purchasing behaviors.
The Halal Shopper Is Online
In Nourish Food Marketing's 2022 Halal Shopper Study, 72% of surveyed Halal shoppers said they shop online, compared with 53% of the general population. For brands, discovery and purchase are increasingly connected through digital channels.